Doing business in Mexico: Meet One Media, a major player in the broadcast media space

One Media founders, Edgar Chávez and Guadalupe González both have had longstanding careers in the broadcast media industry

Get to know the broadcast veterans and learn about their vision for growth in Mexico

The outlook is positive for economic growth in Mexico in 2025.  According to forecasts, entertainment and media in Mexico will achieve an annual value of 29 billion U.S. dollars with growth of over 14 percent in the following three years, consolidating Mexico as a key market in the Americas. The sector relies heavily on cinema, TV, radio, and newspapers, which altogether accounted for three-fourths of the Mexican media industry revenue in 2021.

To address the booming media and entertainment industry in Mexico and what they feel is a missing piece bridging sales and service, One Media was born. Located in Mexico City, One Media is a distributor selling and supporting the leading broadcasters in Mexico, as well as vertical market customers. Created by a duo with longstanding careers in the broadcast industry, Guadalupe González and Edgar Chávez, One Media is shaking things up with a fresh outlook on consultative selling and customer support. As a new LiveU distributor, we sat with the husband and wife team to get to know One Media better. 

Why did you decide to create One Media?
With almost 20 years of experience in the broadcasting industry, we found that there are vertical markets (corporate, sports, public sector and others) that can gain real value from the possibilities that accessible and reliable of live video production can bring.  We also saw that the Broadcast industry, especially in Mexico, is becoming ever more sophisticated to meet the growing demands of their audiences.  There is where the One Media philosophy was born, to address new vertical markets and existing customers with the very best, personalized service for each customer.

What excited you about supporting storytellers in Mexico?
The fact that One Media helps storytellers to deliver their message to their viewers in an engaging way combined with our ability to help new storytellers reach more audiences is exciting. Every type of storyteller, from large TV stations, corporate communications teams, houses of worship to public safety and government departments can benefit from solutions like the LiveU EcoSystem because it is designed to help them generate better content, easier and with a better ROI.  LiveU say it shortens workflows and adds efficiency – we say it means our customers can create more, for less!

What is special about business in Mexico?
Mexico is a country with a vast culture; people in Mexico are always looking to innovate and improve, and video production is no exception. Mexico is home to world leading video creators and producers who need to generate more content and reach more audiences in the most efficient way.  This is where LiveU and One Media enter the scene.  With our local support structure and expertise and LiveU’s global technical leadership, we are uniquely placed to deliver true value for money.

This year Mexico will be involved in Expopublicitas (Marketing and Publicity expo) in Centro Banamex and ExpoSeguridad in order to address the new vertical markets. The company will also be preparing for the Soccer World Cup in Mexico, US and Canada in 2026. Mexico is a vibrant and thriving landscape in terms of live video production and we see this growing with time.

What makes the Mexican market so important to the broadcast industry?
Many of our customers view the dynamic Mexican market as true catalyst for innovation.  Workflows that make complex productions reliable and repeatable are often refined in Mexico first. With the roster of major events scheduled to take place in 2025 and beyond, the Mexican  Broadcast market is set to maintain its significance on the world stage.  This is one of the reasons that the strategic partnership between LiveU and One Media is so important, as it will ensure that the nation’s content creators have easy access to market leading cloud, on-premises or hybrid solutions.

Why are you excited to work with LiveU?
We are excited to be partner for LiveU for several reasons:

Technology: LiveU technology and solutions meet and exceed the expectations not only for broadcasters but from Government institutions, Security, Sports, publicity, cooperative and we are sure that there are many more that we have not discovered yet.

Team: As we engaged with LiveU we discovered that they are more than just a company, they are our team, from the Management, to marketing, R&D and Customer Support, including resellers from other regions, the LiveU team is always willing to support, assist and to help. That is not an asset that other partners have.

Trust:  LiveU is a reference of technology all over the world and the solutions are well known and trusted  by big, medium and small companies all over the world. When live IP-video matters, be that across contribution, production or distribution, professionals turn to LiveU technology and expert partners, like One Media to deliver.

Can you share names of customers using LiveU?
There are many users of LiveU in Mexico Radiopolis, Telemundo, Uno TV, Televisa, Multimedios, Fox Sports Mexico, Canal 11, and Grupo Imagen.

One Media, with the full support of LiveU, is dedicated to serving these customers and we hope to increase the use of the LiveU EcoSystem across other market verticals such as Government, Corporate, Education and more.

To learn more about One Media, visit https://onemediamx.com/.