Cookie Policy

At LiveU Ltd., LiveU UK Limited, LiveU Inc., and any other member of the LiveU group companies, as relevant (collectively – “LiveU”, “we”, “our” or “us”) uses certain web monitoring and tracking technologies, such as cookies, beacons, pixels, tags, and scripts (collectively – “cookies”). These technologies are used to maintain, provide and improve our public websites (such as www.liveu.tv and its subdomains, depending on your location) (“websites”) and web-based client portals (“platforms”, and together with the websites – the “Services”), to optimize our offerings and marketing activities, and enhance the experience of our visitors and users (“you” or “your”).

This Cookie Policy contains information on LiveU’s cookie practices. If you are unable to find the information you were looking for, or you have any further questions about the use of cookies on our Services, please email privacy@liveu.tv.   For more information about our general privacy practices, please visit our Privacy Policy.

1. What are Cookies?

Cookies are small files containing a string of characters that are stored on your computer or mobile device through the browser (for example, Google Chrome or Safari) or directly by mobile applications when you visit a website or use an app. You can think of cookies as providing a so-called memory for the website or app, enabling them to recognize you upon your return and respond in a manner tailored to your preferences and usage.

Such cookies can collect information and data such as your IP address, country/state, city, type of device, browser, operating system, screen resolution, browsing origin, time and duration of visit, pages visited, and the number and frequency of your visits.

Cookies may be set up for the duration of your visit (session cookies) or for longer periods (persistent cookies). The length of time a persistent cookie stays on your device varies between cookies, depending on their functionality. They may be set up by us (first-party cookies) or by third-party providers who work with us (third-party cookies). Please note that our access to and control over such third-party cookies, beyond the scope of our Services, is limited and subject to such other websites, services and providers’ own terms and policies.

You are not obligated to accept all cookies in order to use our Services. However, enabling cookies may allow for a more personalized browsing experience and is required for most of our Services to work properly.

2. Which Cookies do we use?

Cookies, both first and third-party, are typically categorized as follows:

• Necessary Cookies: These cookies are necessary to provide you with our Services, and cannot be disabled through our cookie management tools. Without them, the basic functions of our Services will not work.
• Statistics Cookies: These cookies are used for gathering analytics data on how you interact with our Services so that we can improve their performance accordingly. Without these cookies, our ability to improve your user experience and that of others will be reduced.
• Preferences Cookies: These cookies are employed to enhance the functionality and personalization of our Services. Without these cookies, certain functionalities will not be available to you.
• Marketing Cookies: These cookies are used to make advertisements more relevant to you. Our advertising partners may use them to learn about your browsing habits, including your visits to our Services, the pages you have visited and the links and advertisements you have clicked on. They may also collect other unique identifiers that help identify you and your interests. This information is used to retarget you and serve advertisements that are relevant to you. For example, if you view a specific page on our websites, an advertisement for our offerings referenced on that page or similar products or services may be delivered to you on other media.

To learn more about the specific cookies we use and how we categorize them, and exercise your cookie preferences, please click the ‘Your Privacy Choices’ link available on the footer of our websites and platforms or reopen the cookie banner by clicking the toggle icon on the footer of each page of our websites and platforms. You can always withdraw your consent to the use of non-necessary cookies (i.e., Statistics, Preferences and Marketing Cookies) by re-opening the customization settings and modifying your selection.

3. How do we use Cookies?

We use cookies to help our Services and online pages work more efficiently, and gain information about your interactions with them.

We use Statistics and Preferences Cookies in order to monitor, study and analyze the use of our Services. This helps us assess how we may improve individuals’ user experience and the overall performance of our Services, as well as explore and pursue growth opportunities by facilitating a stronger local presence and tailored experiences.

We use Marketing Cookies to facilitate and optimize our marketing campaigns, ad management and sales operations. These cookies help manage and deliver advertisements for our products and offerings more effectively, including on other websites and applications.

We may combine non-personally identifiable information collected through cookies with personal data we have about you to improve your user experience (for example, to tell us who you are or whether you already have an account with us).

We may also supplement the information we collect from you with information received from third parties. This is done to enhance our Services or offer you information that we believe may be of interest to you.

Where we use cookies to collect information that is personally identifiable or that can become personally identifiable if combined with other information, our Privacy Policy will apply in addition to this Cookie Policy.

4. How can you control Cookies?

Except for Necessary Cookies, you have a right to decide whether to accept or decline cookies. When first interacting with our Services, you may encounter our cookie banner, which allows you to control your cookie preferences. You can change your cookie choices anytime by clicking the ‘Your Privacy Choices’ link available on the footer of our websites and platforms or reopen the cookie banner by clicking the toggle icon on the footer of each page of our websites and platforms.

Most browsers have certain cookie control features (usually located in the ‘options’ or ‘preferences’ menu of your browser), which will (depending on your browser settings) allow you to handle each new cookie in a variety of ways, prevent cookies from being placed, and provide you with the ability to delete all cookies that are already on your device.

You can also change your mobile device settings (e.g., iPhone, iPad, Android phones) to control whether you see online interest-based ads.

Please note that any such changes may result in you having to manually adjust certain preferences every time you visit a website. Additionally, such changes may result in certain services and functionalities not working. Finally, most advertising networks offer individuals from the US (www.aboutads.info/choices), Canada (www.youradchoices.ca/choices), EU (https://youronlinechoices.eu/) or UK (https://www.youronlinechoices.com/uk/your-ad-choices) a way to opt-out from the collection of their data by advertising partners who participate in the Network Advertising Initiative (NAI), the Digital Advertising Alliance (DAA) and the European Digital Advertising Alliance (eDAA). This does not opt you out of being served advertising entirely as you will continue to receive generic advertisements.

5. What is the Google Analytics Cookie and how is it used?

Our Services use Google Analytics, a web analysis service provided by Google Inc. (“Google”) which is based on cookie technology. The information generated by the cookies is usually sent to and stored in a Google server in the USA. On behalf of LiveU, Google will use the generated information to evaluate your use of the Services, to compile reports on website activities, and to provide the website operator with additional services connected with the website and internet use. The IP address transmitted by your browser in connection with Google Analytics is not collated with other data by Google. We have also taken measures to anonymize such IP address and to limit its retention period by default. Further information about the privacy practices of Google Analytics is available at www.google.com/policies/privacy/partners/. Further information about your option to opt-out of Google Analytics is available at https://tools.google.com/dlpage/gaoptout.

6. “Do Not Track” Signals

Your browser settings may also allow you to transmit a “Do Not Track” signal when you visit various websites. Whilst we do not change our practices in response to a “Do Not Track” signal in the HTTP header from a browser or mobile application, you can manage your cookies preferences, including whether or not to accept them and how to remove them, through your browser settings and our cookie banner as explained above. Please bear in mind that disabling cookies may complicate or even prevent you from using the Services. To learn more about “Do Not Track” signals, you can visit http://www.allaboutdnt.com/.

7. Opt-Out Of Sale/Sharing For Targeted Advertising

Under some US data protection laws, like the California Consumer Privacy Act (CCPA) or the Virginia Consumer Data Protection Act, the sharing of certain internet activity and device information with third parties through cookies may be considered a “sale” or “sharing” of personal information for targeted advertising.

If you opted-in to cookies that are considered to involve the “selling” or “sharing” of personal information for targeted advertising – you may change your preference at any time as explained in this policy.

For the purposes of the CCPA, in the 12 months preceding the date this policy was last updated, we may have “sold” or “shared” (for targeted advertising) the following CCPA-defined categories of personal information with our analytics and advertising partners: Internet or Other Electronic Network Activity Information, Geolocation Data, and Commercial Information when a visitor or a user opted-in to our cookies that fall under this definition. Such actions were performed by us in pursuit of the business and commercial purposes described in Section 3 above.

You may “opt out” of all cookies that may result in a “sale” and/or “sharing” of your personal information for targeted advertising (as well as all other cookies except necessary cookies) in the following ways:

• Click the ‘Your Privacy Choices’ link available on the footer of our websites and platforms or reopen the cookie banner by clicking the toggle icon on the footer of each page of our websites and platforms.

Please note: If you visit us from a different device or browser, or clear cookies, then you need to return to this screen to re-select your preferences.

• Set the Global Privacy Control (GPC) for each participating browser system that you use to opt out of the use of third-party Advertising Cookies (instructions on how to download and use GPC are available here).

Effective date: September 25, 2024